The technology used to create interactive and immersive experiences in marketing is virtual reality (VR). VR enables businesses to engage customers through simulations and immersive environments, allowing them to interact with products and services in a visually captivating way. This technology enhances brand experiences by providing unique storytelling opportunities and increasing customer engagement. Examples include virtual showrooms, interactive ads, and VR events. By immersing customers in a virtual environment, companies can effectively showcase their offerings and create lasting impressions.