The technology that significantly enhances customer experience in retail includes artificial intelligence (AI), machine learning, and augmented reality (AR). AI can personalize recommendations based on customer behavior, while machine learning analyzes data to predict trends. AR enables customers to visualize products in their environment. Additionally, chatbots and mobile applications facilitate seamless interactions and customer support, making shopping more intuitive and engaging. Integrating these technologies can lead to increased customer satisfaction and loyalty by providing tailored experiences and simplifying the purchasing process.