Supply chain optimization often utilizes Internet of Things (IoT) technology to enhance visibility and efficiency. IoT devices, such as sensors and RFID tags, provide real-time data on inventory levels, shipment status, and equipment health, which helps organizations track and manage their supply chains more effectively. Analytics tools utilize this data to improve demand forecasting, streamline logistics, and reduce operational costs. By leveraging big data and machine learning, businesses can make data-driven decisions to optimize processes and respond quickly to market changes.