Location-based services on mobile devices are aided by geolocation technology, which utilizes GPS, cell towers, and Wi-Fi networks to determine a user's precise location. This technology enables applications to deliver personalized content and services based on proximity. For instance, businesses can send targeted promotions or alerts to customers when they are nearby. Additionally, location-based services enhance user experiences in navigation, social media check-ins, and mapping applications. Overall, this technology fosters greater customer engagement and satisfaction by providing relevant information at the right moment.