Innovation plays a pivotal role in the success of tech startups by driving differentiation and market relevance. Startups often emerge to address unmet needs or inefficiencies, requiring creativity and forward-thinking solutions. By developing innovative products and services, these companies can capture the interest of customers and investors alike, leading to accelerated growth. Moreover, fostering a culture of innovation allows startups to adapt to changing market demands, ensuring long-term sustainability and competitiveness in the ever-evolving tech landscape.