An information technology strategy plays a crucial role in business success by aligning technology initiatives with overall business goals. It helps organizations optimize their technological resources, guiding decisions on investments, implementations, and operations. A well-defined strategy can foster innovation, improve efficiency, and enhance competitiveness in the market. Additionally, it aids in risk management by addressing cybersecurity concerns and ensuring compliance with regulations. Overall, a coherent IT strategy serves as a roadmap for leveraging technology to drive business growth and adaptability.