Data visualization is significant in business intelligence as it transforms complex data sets into intuitive visual formats, making insights accessible and actionable. Effective data visualization enables stakeholders to understand trends, patterns, and outliers quickly, which supports informed decision-making. By utilizing graphs, charts, and dashboards, organizations can present data succinctly, facilitate communication, and enhance analysis. As a result, businesses can identify opportunities, monitor performance metrics, and enhance strategy formulation through the clear representation of information.