The primary use of predictive analytics in business strategies is to forecast future trends and behaviors based on historical data. This technique enables organizations to make informed decisions by uncovering patterns that help predict outcomes. Businesses leverage predictive analytics for various applications, such as improving marketing effectiveness, optimizing operations, and enhancing customer experience. By anticipating market changes or customer needs, companies can proactively adjust their strategies. This data-driven approach leads to better resource allocation, increased efficiency, and competitive advantage in the market.