**What is the primary goal of "social listening" tools for brands?**
The primary goal of social listening tools for brands is to monitor and analyze online conversations to understand customer sentiment, trends, and feedback. These tools aggregate data from various social media platforms, forums, and review sites, enabling brands to gauge public perception of their products and services. Insights gained from social listening inform marketing strategies, product development, and customer service approaches by identifying areas for improvement or opportunities for engagement. Ultimately, effective social listening fosters stronger customer relationships and enhances brand reputation in a competitive marketplace.