Social media has significantly impacted traditional marketing strategies by shifting the focus towards engagement and two-way communication with consumers. Marketers now leverage platforms like Facebook, Instagram, and Twitter to build relationships, share content, and respond to real-time feedback. This shift allows businesses to understand consumer preferences, tailor marketing campaigns, and create targeted advertisements. Additionally, social media provides invaluable analytics to measure campaign effectiveness and adjust strategies accordingly. As a result, traditional marketing approaches need to adapt to remain relevant in the face of evolving consumer behavior driven by digital interaction.