The term search engine optimization (SEO) refers to the process of enhancing a website's visibility on search engines like Google. SEO involves a combination of keyword research, content optimization, and technical adjustments to improve the chances of appearing in top search results. Key aspects include optimizing on-page elements such as meta tags, headings, and content structure, as well as off-page factors like backlinks and social signals. The ultimate goal of SEO is to drive organic traffic to a website and increase its authority in its industry.