The term “digital marketing funnel” refers to the stages consumers go through in the purchasing process from awareness to decision. It typically consists of several phases, including awareness, interest, consideration, intent, evaluation, and purchase. Marketers strategically create content and campaigns targeting each stage to guide potential customers through the funnel, ultimately leading to a conversion or sale. Understanding this funnel helps businesses craft effective marketing strategies that address specific customer needs at different stages, improving chances of engagement and acquisition.