The term "data-driven decision making" implies using data analysis and insights to guide business strategies and operational choices. Organizations leverage quantitative and qualitative data to inform decisions, minimizing guesswork and improving outcomes. This approach can lead to more accurate predictions regarding consumer behavior, market trends, and operational efficiencies. Data-driven methods empower companies to respond to changes swiftly and make strategic shifts, ultimately fostering a culture of accountability and ongoing improvement based on credible evidence.