The term "business intelligence" refers to analytics practices and technologies that provide organizations with insights based on data analysis. It encompasses tools and systems that gather, process, and analyze data to support critical business decisions. Business intelligence solutions help companies identify trends, evaluate performance, and formulate strategic plans by turning raw data into meaningful information. The objective is to empower decision-makers with the right data at the right time, enhancing their ability to respond to market changes, optimize operations, and improve overall performance.