The term "business continuity planning" refers to the strategic process of ensuring that an organization can continue operating during and after a significant disruption or disaster. This involves identifying critical functions, assessing risks, and developing response strategies to maintain operations and minimize downtime. Effective business continuity planning includes the creation of recovery plans, resource allocations, and communication protocols. It empowers organizations to respond promptly to crises, protect their assets, and safeguard their reputation. Ultimately, it is a proactive measure that enhances resilience and ensures long-term sustainability.