"Crowdsourcing" in technological innovation refers to the practice of leveraging the collective knowledge, skills, and resources of a large group of people, often through online platforms, to generate ideas and solutions. Companies utilize crowdsourcing to access diverse perspectives and tap into a wider talent pool than what a traditional workforce might offer. This approach often results in more innovative products and services, as it encourages collaboration and creativity among participants. Additionally, crowdsourcing can reduce development costs and time while fostering a sense of community around a brand or project.