In digital marketing, an "augmented experience" refers to enhancing consumer interaction with products or brands through augmented reality (AR) technologies. This immersive experience allows users to visualize products in their environment or engage with digital overlays that provide additional information. For instance, customers can use AR apps to see how furniture looks in their home before purchasing. The augmented experience enhances consumer engagement, improves decision-making, and leaves a lasting impression on potential buyers, driving sales and loyalty.