Mobile applications have profoundly changed consumer behavior by enabling more convenient access to products and services. They facilitate instant communication and provide personalized user experiences through targeted marketing and tailored content. Consumers can compare prices, read reviews, and make purchases on-the-go, resulting in higher engagement and significantly impacting brand loyalty. Additionally, the seamless integration of mobile payments has paved the way for increased digital transactions, making shopping easier and more efficient, thus altering how consumers interact with businesses and manage their spending.