Technology significantly influences consumer purchasing behaviors by enhancing the shopping experience through convenience, personalization, and accessibility. Online platforms allow customers to browse extensive product ranges, compare prices, read reviews, and make informed decisions from the comfort of their homes. Personalization algorithms create tailored recommendations based on consumer preferences and past behavior, driving engagement and sales. Additionally, social media and mobile applications facilitate impulse buying, as consumers are constantly exposed to marketing content, promotional offers, and peer reviews, thereby influencing their purchasing decisions.