Augmented Reality benefits retail environments by enhancing the shopping experience through interactive and immersive interactions. It allows customers to visualize products in their real-world settings before purchasing, increasing engagement and reducing return rates. For instance, AR apps enable users to see how furniture will look in their homes or how makeup products will appear on their skin. This technology provides customers with a more personalized and informative shopping experience, leading to higher satisfaction and conversion rates. Additionally, retailers can leverage AR for marketing and promotion, making shopping an engaging adventure rather than a transactional process.