AI supports personalized marketing strategies by analyzing large sets of consumer data to identify patterns and preferences. Using techniques such as machine learning and predictive analytics, AI can segment audiences based on behavior, demographics, and past interactions. This allows businesses to deliver customized content, product recommendations, and targeted promotions that resonate with individual users. Furthermore, AI can optimize marketing campaigns in real-time, adjusting strategies based on performance metrics, which leads to higher engagement and conversion rates. Personalization enhances customer satisfaction and loyalty, driving long-term business success.