Augmented reality (AR) applications enhance shopping experiences by merging digital elements with the physical world, enriching customer engagement. Through AR, customers can visualize products in their environments using smartphones or AR glasses. This technology enables virtual try-ons for clothing and accessories, helping consumers make informed buying decisions without needing physical trials. Additionally, AR can provide interactive product information and recommendations, enhancing the overall shopping experience. As a result, retailers can increase customer satisfaction, reduce returns, and drive sales through more personalized and engaging experiences.