Augmented reality (AR) applications engage consumers by overlaying digital content onto the real world, creating immersive experiences. This interaction enhances user engagement and allows consumers to visualize products in real-time, improving their purchase decisions. For example, AR can enable virtual try-ons for clothing or makeup, boosting confidence and reducing returns. By offering interactive experiences, brands can foster deeper emotional connections with consumers. Additionally, AR applications can facilitate learning and training through gamification, making difficult concepts easier to grasp and more enjoyable for users.