Algorithms influence the content we see on social media by personalizing user experiences through data analysis and machine learning techniques. These algorithms analyze user interactions, such as likes, shares, and comments, to determine preferences and predict interests. By prioritizing content that aligns with individual behaviors, social media platforms aim to enhance user engagement and retain attention. Consequently, users are presented with a curated feed tailored to their preferences, which can perpetuate echo chambers and limit exposure to diverse viewpoints. The design of these algorithms plays a significant role in shaping societal narratives and user experiences online.