Algorithms significantly affect the content we see on social media platforms by determining which posts appear in a user’s feed. These algorithms analyze various factors such as user interactions, preferences, and engagement metrics to curate personalized content. By prioritizing posts that are more likely to resonate with individual users, social media algorithms enhance user engagement but can also create filter bubbles, limiting exposure to diverse viewpoints. Consequently, the algorithms shape public discourse, influence trends, and impact the overall user experience, illustrating the power of technology in content curation.