The media plays a crucial role in shaping sports narratives by influencing public perception, highlighting stories of athletes, and framing events within broader cultural contexts. Through coverage and analysis, the media contributes to the mythology surrounding sports figures, often focusing on heroism, controversy, or societal issues. Additionally, the way media presents events can affect audience engagement, sponsorship opportunities, and athlete brand management. Ultimately, media narratives can enhance or diminish the legacies of athletes and reshape the fan experience.