Common issues related to public perception in sports include controversies surrounding athlete behavior, performance-enhancing drugs, and representation. Athletes often face intense scrutiny, which impacts their reputation and brand. Negative public perception resulting from off-field conduct or performance failures can overshadow their achievements. Media portrayal plays a significant role in shaping these perceptions, often emphasizing sensational stories over positive narratives. Athletes must navigate these challenges effectively, managing their public image through responsible behavior and communication strategies to maintain fan support and sponsorships.