Gender-norms hold great significance in professional sports, often dictating the types of sports deemed appropriate for males and females. These norms can influence media coverage, sponsorship, and the perception of athletes, affecting the opportunities available to female athletes compared to their male counterparts. For instance, sports viewed as "masculine" may attract higher viewing rates and corresponding financial support. The ongoing shift to challenge these norms aims to promote equality and ensure that both male and female athletes receive equal recognition, funding, and opportunities to excel.