Fan loyalty is crucial in sports, as it drives engagement, ticket sales, and merchandise revenue. Loyal fans create a strong emotional connection with teams, fostering a sense of community and identity. This loyalty often translates into longstanding traditions and rituals surrounding teams, enhancing the overall fan experience. Teams invest in building this loyalty by focusing on customer relationships, delivering memorable experiences, and engaging with fans through various platforms. Additionally, fan loyalty can offer teams leverage in negotiations and sponsorship opportunities, directly impacting their financial viability and competitive success.