A fencer's primary objective during a match is to score points by landing touches on their opponent while avoiding being hit. This is achieved through a combination of strategy, speed, and precision. Mastery of footwork and technique is crucial, as fencers engage in a duel to outmaneuver each other using weapons like the foil, epee, or sabre. Ultimately, the fencer who scores the most touches wins the match, showcasing their skill and ability to make quick decisions under pressure.