The primary objective in a game of American football is to score more points than the opposing team. This is achieved by advancing the football into the opponent's end zone for a touchdown, which is worth six points. Following a touchdown, teams can attempt an extra point kick or a two-point conversion. Additionally, a field goal can be scored for three points. Teams aim to move the ball downfield strategically and maintain possession to maximize their scoring opportunities while also preventing the opposing team from scoring.