The primary focus of a sports nutritionist is to help athletes optimize their performance through tailored eating plans. They assess individual dietary needs, considering factors like age, gender, activity level, and specific sport requirements. Sports nutritionists aim to enhance energy levels, support recovery, and improve overall health by providing expert guidance on macronutrients, hydration, and supplementation. Educating athletes on the importance of nutrition in relation to performance is also crucial, ensuring they make informed choices that support their training and competition goals.