What is the importance of "personal branding" for athletes?
Personal branding is increasingly vital for athletes, shaping their public image and marketability. A strong brand can attract sponsorship opportunities, impacting an athlete's financial success and career longevity. It enables athletes to connect with fans and communities, fostering loyalty and support. Additionally, personal branding helps athletes establish a voice in social issues, positioning them as role models. In this digital age, building a robust personal brand can significantly influence an athlete's overall market presence and influence.