The impact of global sports sponsorship is profound, as companies leverage sports to enhance their brand visibility and connect with audiences. Sponsorship has transformed into a lucrative business, with brands sponsoring events, teams, and athletes. This influx of funds supports sports development, enhances facilities, and increases accessibility for aspiring athletes. It also creates a mutually beneficial relationship, where sponsors gain valuable marketing exposure while athletes receive essential resources. However, it raises ethical questions about commercialization and its influence on athlete narratives and performance.