The evolution of sports broadcasting in the digital age has transformed how fans engage with their favorite events and athletes. The transition from traditional television to digital platforms has made live streaming, social media, and on-demand content more accessible. This shift allows for more personalized and interactive viewing experiences, where fans can access real-time updates and engage with content creators. Moreover, digital broadcasting enables niche sports to gain audiences that were previously unreachable via traditional media. As a result, the landscape of sports broadcasting continues to expand, offering diverse programming choices for an evolving fan base.