Ethical considerations in sports sponsorship include issues of integrity, influence, and the potential for exploitation. Companies seeking sponsorships must balance profit motives with the values of the sport and its audience. Concerns arise when sponsorships promote unhealthy products or influence athletes’ behavior negatively. Moreover, athletes might feel pressured to align with sponsors that do not reflect their personal values, leading to ethical dilemmas. Ensuring transparency and aligning sponsorship values with the principles of fair competition and integrity are critical to ethical sports sponsorship practices.