In the context of sports, a sponsor refers to an individual or company that provides financial support or resources to an athlete, team, or event in exchange for branding opportunities. Sponsorship can include monetary contributions, equipment, or promotional support, aiming to enhance the visibility of both the sponsor and the entity they support. Successful sponsorship deals can elevate the profile of athletes or events, contributing to their financial sustainability while benefiting sponsors through increased awareness and positive brand association during competitions.