The term "fan engagement" in sports refers to the ways teams and organizations connect with their supporters, enhancing their overall experience and loyalty. Effective fan engagement strategies include social media interaction, promotions, events, and community outreach. Engaged fans are more likely to attend games, purchase merchandise, and promote the team through word-of-mouth. Building a strong relationship with fans fosters a sense of community and belonging, which is essential for maintaining a loyal fanbase. Innovations in technology also play a role in increasing engagement through interactive platforms and personalized experiences.