What does the term "fan engagement" refer to?
The term fan engagement refers to the interaction and involvement of fans with a sports team or organization. This can include a variety of activities, such as attending games, participating in social media discussions, and joining fan clubs. Successful fan engagement enhances the overall experience for supporters and encourages loyalty. Organizations often create strategies to foster deeper connections with fans, utilizing digital platforms, events, and community outreach to strengthen their bond with the team, ultimately driving attendance and merchandise sales.