"Fan engagement" in major sporting events entails creating meaningful connections between teams, athletes, and their supporters. This can involve various initiatives, such as interactive fan experiences, social media engagement, and exclusive content that appeals to fans. Enhancing the overall experience fosters loyalty and deepens the emotional investment fans have in their teams. Events may feature pre-game festivities, contests, and opportunities for direct interactions with players. Enhanced fan engagement not only contributes to the atmosphere but also drives attendance and boosts the overall success of sporting events.