"Digital engagement" in sports marketing entails leveraging online platforms and social media to connect with fans and promote brands or teams. This strategy includes creating interactive content, utilizing video, and engaging directly with audiences through comments and messages. Digital engagement allows organizations to gather valuable data about fan preferences, enabling tailor-made marketing campaigns. By fostering two-way communication, sports brands can enhance fan loyalty and cultivate a strong online presence. Effective digital engagement strategies contribute to increased ticket sales, merchandise purchases, and overall fan participation in the sports experience.