The roles of a sports manager are defined by various critical functions, including administration, marketing, and event management. They are responsible for overseeing teams, negotiating contracts, managing budgets, and promoting athletes. A successful sports manager must possess strong communication and leadership skills, as well as an understanding of sports law and business principles. Additionally, they coordinate between different stakeholders, such as athletes, sponsors, and organizations, ensuring that both the team’s and the athletes’ goals are met.