Sports franchises face numerous challenges in modern marketing, such as connecting with a diverse fanbase and adapting to digital trends. The saturation of social media requires innovative strategies to engage fans effectively. Additionally, franchises must navigate competition from other entertainment options, making fan loyalty essential. Balancing traditional values with contemporary expectations can further complicate their marketing approaches. Adapting to shifting demographics and global markets also presents unique obstacles, necessitating a tailored marketing strategy that resonates with local and international audiences simultaneously.