An athlete's responsibilities during public relations include effectively managing their image and cultivating a positive relationship with the media and fans. This involves participating in interviews, attending promotional events, and maintaining open communication on social media platforms. Athletes must also be aware of their impact on public opinion and demonstrate accountability for their actions, as these can affect their team's reputation and sponsorship opportunities. Furthermore, they are often expected to engage in community outreach initiatives, using their platform to promote social causes and inspire youth involvement in sports.