Media coverage has a profound influence on sports visibility, shaping public perception and fan engagement. Extensive coverage increases awareness of events, athletes, and sports, attracting viewership and sponsorships. High-profile stories and dramatic portrayals can elevate lesser-known sports to national and international recognition. Additionally, media narratives often shape the identities of athletes, influencing public opinions and fan relationships. On the flip side, media scrutiny can put pressure on athletes, affecting performance and mental health. Ultimately, how media frames sports and athletes plays a crucial role in their success and societal impact.