In which way do athletes utilize online platforms for personal branding?
Athletes utilize online platforms for personal branding by creating and sharing content that showcases their personalities, achievements, and lifestyles. Social media sites like Instagram, Twitter, and TikTok allow athletes to connect directly with fans, promoting their personal brand and enhancing visibility. They often post training videos, behind-the-scenes content, and engage in discussions relevant to their sport, offering an authentic view of their lives. This direct engagement not only builds a loyal fanbase but also attracts potential sponsors and endorsement deals.