Public interest in sports is evaluated through a variety of metrics, including viewership ratings, attendance numbers, social media engagement, and sponsorship investments. Surveys and fan feedback can also provide insights into preferences and trends. Analysts pay attention to demographic factors like age, gender, and geographic location to gauge interest levels in specific sports. Additionally, media coverage and the success of local teams can drive interest. Understanding these variables helps organizations tailor their marketing strategies, enhance fan experiences, and boost overall engagement with the sport.