The perception of amateurism in sports has evolved, with increasing recognition that athletes often contribute significant value to their sports without receiving fair compensation. Traditionally associated with purity of competition, amateurism is being challenged as athletes seek to monetize their talents through sponsorships, endorsements, and social media. This shift raises important questions surrounding equity, exploitation, and the balance between educational opportunities and financial incentives, especially in collegiate athletics, where scholarship athletes often generate substantial revenue.