The media significantly shapes public perception of athletes through coverage, narratives, and branding. Positive portrayals can enhance an athlete's reputation, turning them into role models and promoting endorsements. Conversely, negative media headlines can distort public opinion, affecting an athlete's career and mental health. The rise of social media allows athletes to control their narratives and directly engage with fans, altering conventional media dynamics. Ultimately, the media plays a pivotal role in constructing an athlete's public image while reflecting broader societal attitudes towards sports.