Technology greatly enhances fan engagement in sports by providing innovative platforms for interaction. Social media enables fans to connect with teams and players, fostering a sense of community. Furthermore, mobile apps allow for real-time updates, ticket purchasing, and accessing exclusive content. Technologies like augmented reality (AR) and virtual reality (VR) offer immersive experiences, allowing fans to feel a part of the action. Analytics tools enable teams to tailor marketing strategies based on fan behavior. Consequently, technology not only improves the spectator experience but also strengthens the relationship between fans and their favorite sports.